[UAH] Kenya Tourism launches Magical Kenya App

Kenya Tourism launches Magical Kenya App By TBM Staff | Mumbai

In its endeavour to boost the number of tourists to the country, Kenya Tourism Board has unveiled its first mobile application, providing tourists a platform to can share experiences of their holidays, as per a release. The Magical Kenya App provides tourists with access to the latest and most essential information built on five key categories such as generic information about Kenya, destinations, what to do, what to see and a directory service for the tourism industry. Muriithi Ndegwa, Managing Director, Kenya Tourism Board said that the application presents a new facet of information and communications technology by taking advantage of the increased mobile phone penetration and usage of internet-based functionalities. "Almost half the population of the earth now uses mobile communications. A billion mobile subscribers were added in the last four years to leave the total standing at 3.2 billion, with much of the growth attributed to the use of data. It is therefore imperative that we use this ubiquitous tool of communication to market in Kenya," Muriithi explained. He added that the application, that works on the both Android and iOS platforms, also works as a trip planner and journal for users to build an itinerary and document travels through photos, maps and video, with location features on their phone to connect with local businesses, hotels, restaurants and other tourism-related providers. "It is the perfect travel companion, helping you explore Kenya whether one is preparing for a trip to Kenya, already in the country or simply one is curious and wants to learn more about this beautiful destination", Muriithi added. The app creates a souvenir video that can be integrated with popular social networking site, Facebook. Also, tourism related service providers can list their business on the Magical Kenya App.

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Gwokto La'Kitgum