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{UAH} Learning from Google AdWords marketing

In 2013, Eldis ran a number of experimental Google AdWords pay-per-click advertising campaigns with the objective of increasing traffic to the Eldis website, broadening our global audience and increasing the number of return visitors coming back to the site. The campaigns were related to the Eldis Climate Change Resource Guide (CCRG) and supported by the Climate and Development Knowledge Network (CDKN).

The aim of this paper is to share learning from this process to help us better understand, if Google AdWords is a cost-efficient and effective marketing tool for Eldis and share lessons learned with others considering using it as part of their marketing activities.

 
 

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Rehema
Patriot in Kampala,East Africa
:UMBS is a registered organization devoted to matters of interest to Muslims in Uganda.Muslims from other countries are welcome to join us too. Follow us on Twitter at: http://twitter.com/#!/UMBSFORUM. To donate to UMBS activities, click on: http://um-bs.com/donate/ or just deposit money on UMBS Bank A/C at Bank of Africa:07074320002 .

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  1 comment:

  1. Hey, it is very informative share about Pay Per Click Advertising through Google AdWords. This is one my favorite techniques for online marketing because it allows marketing directly to the audience that is seeking for a business just like us. Moreover it helps in achieving the results super quickly.

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