{UAH} Fwd: SOCIAL MEDIA MARKETING & ONLINE STRATEGIES TRAINING OCTOBER 17th & 18th, 2013 KAMPALA SHERATON HOTEL
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From: Steve Mwendwa <Steve.mwendwa@sparrowtrainings.com>
Date: Wed, Oct 2, 2013 at 7:30 AM
Subject: SOCIAL MEDIA MARKETING & ONLINE STRATEGIES TRAINING OCTOBER 17th & 18th, 2013 KAMPALA SHERATON HOTEL
To: Steve.mwendwa@sparrowtrainings.com
SOCIAL MEDIA MARKETING & ONLINE STRATEGIES TRAINING OCTOBER 17th & 18th, 2013 KAMPALA SHERATON HOTEL
Greetings.
INTRODUCTION
Social media is good for business. Learn how to apply proven social techniques, and increase profit. This course will explain everything you need to know in just 2 days. Our expert trainer will remove the mystery surrounding social media. And, you'll walk away with knowledge that is direct, immediate and measurable. These proven techniques will enable you to compete more effectively in today's fast-moving business environment. Think about how quickly and easily you can multiply your investment with this course. We'll show you how to take your business to the next level using social media. If you don't act now, you'll miss out. And so will your business.
It is with this in mind that Sparrow Training Solutions has organized this two day event on October 17th & 18th, 2013(9.00a.m. to 4.30p.m.) on both days to which you are hereby cordially invited to attend. Feel most welcome and contact us via return mail or by calling us for your booking.
Kindly share with friend/colleague-Many Thanks
Why you should attend;
In just two days you will learn:
· How to use social media for business
· How to demonstrate Return on Investment (ROI) on your social campaign
· How to increase search engine optimization with your social strategy
· How to use social media to increase product awareness and maximize profits
· How to utilize proven social media vehicles to deliver profit to your business
· How and when to share intellectual capital to drive business leads
· How to build a social brand
Delivery Method
Instructor Led classroom based training. This course involves a high level of discussion & interactive activities based around the material. Therefore participation from delegates at all levels is strongly encouraged in order to gain the most from the workshop.
Target Audience
- Executives and Top Management
- Marketing and Sales Professionals
- Public Relations & Corporate Communications
- Customer Service
COURSE OUTLINE
- Introduction
- SOCIAL MEDIA FUNDAMENTALS
- BLOGGING FOR BUSINESS
Using Twitter to drive leads
• Twitter 101. What is Twitter and why do we use it?
• Building a magnetic Twitter profile and a following
• Getting to know the 12seconds landscape
• Building a 12seconds profile and a following
• Discover the difference 12seconds can make
Blogging for success
• How businesses utilize blogs
• Increase product awareness and maximize profit
• Content is King – how to keep your audience coming back
SOCIAL MOBILE
• Mobile: an even bigger opportunity for marketers
• Platform wars - Apple and Google battle it out - implications for end-users
• Leverage the power of open source communities
• Location-based marketing – the next best thing?
SOCIAL MEDIA VEHICLES
Using Facebook to deliver profit
• Leverage the power of the Facebook community
• Building a Facebook profile le and a following
• Using Facebook to sell your business
Using LinkedIn to deliver profit
• Understanding the value of LinkedIn within the scope of modern business
• Your profile: contacts and recommendations
• Using LinkedIn as a sales tool
• Building a LinkedIn strategy for B2Bcompanies
Flickr & slideshare; driving inbound leads
• Building a Flickr profile and creating valuable keynotes for Slideshare
• Visual images: a powerful marketing tool
• Sharing intellectual capital to drive business leads
What's your YouTube marketing strategy? You need one.
• Is it really all about YOU?
• Content and call to actions
• Creating a strategy that draws crowds for your brand
Forums
• Is it really all about YOU?
• Content and call to actions
• Creating a strategy that draws crowds for your brand
DEMONSTRATING Return on Investment (ROI) ON YOUR SOCIAL CAMPAIGN...
• What's my ROI?
• Fans = profit. Use social networks to deliver profit
• Social network stimulation
INCREASE SEARCH ENGINE OPTIMISATION WITH YOUR SOCIAL STRATEGY
• Accelerating your traditional and digital marketing strategies
• Ensuring maximum visibility on search channel for both businesses and consumers
• Campaigns vs. ongoing strategy
BUILDING A SOCIAL BRAND
• Where to start – strategies for creating "real" identities
• Is "faking it till you make it" the way to go?
• Putting checks and balances in place to stay true to your online personas
• Creating a responsible network to strengthen your brand
SOCIAL Customer Relationship Management (CRM) SUCCESS
• Monitoring business reputation
• Managing your online praise and criticism and when to act
• Addressing challenges early
• Tracking, understanding and anticipating your customers' needs
SOCIAL PR: WHO'S SAYING WHAT ABOUT MY BRAND?
• Building a good reputation and keeping it
• Online reputation management
• Out-maneuvering guerrilla tactics and mudslinging
• Getting your stakeholders engaged in online PR
• Social bookmarking
• Ratings and reviews
USE SOCIAL ENTERPRISE TO EMPOWER YOUR STAFF
• The benefits for your business
• Engage and empower your staff using social media
• Creating a social enterprise strategy relevant to your business needs
• Spark innovation and ideas from your staff and customers
• Change the way you do business
SOCIAL POLICIES & SECURITIES
• Writing your social policy
• Challenges around ownership, security and privacy
• International stance on internet media and usage
• Implications of accessing/capturing data everywhere
• Mobile sensors - cameras, microphones and compasses
• Security
SEMINAR FEE
USD 425 per participant-early bird discounts are available.
Organizations sponsoring more than 3 staff will have the 4th nominee attending for free.
Included in the Seminar Fee
Lunch, AM and PM snacks, coffee, tea, Facilitator fee, Seminar workbook, CD of presentation materials, Certificate of Attendance, Group photo.
How you will benefit from this Sparrow Training Solutions Seminar
·Learn from an experienced expert practitioner and trainer
·Receive an updated set of templates that you can use immediately
·Receive a CD of the presentation materials that will help you echo the seminar to your colleagues
·Enjoy the benefits of a small group size where the presenter can pay more attention to you and your unique needs.
Welcome all for this change inspiring training.
Our Training is not an event, it is an experience!
For reservations contact:
Steve.mwendwa@sparrowtrainings.com
trainings@sparrowtrainings.com
or call Steve/Emily on;
+254 20 784998/722227718/734668801/706666556
Limited slots-book now
--
Abbey Kibirige Semuwemba
Stalk my blog at: http://semuwemba.com/
Follow me on Twitter: http://twitter.com/#!/semuwemba
Join me on Facebook: https://www.facebook.com/abbey.k.semuwemba
'"The three separate branches of government were developed as a check and balance for one another. It is within the court's duty to ensure that power is never condense[d] into a single branch of government." - Judge Anna Diggs Taylor
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