{UAH} Fwd: Lessons from humanitarian storytellers in an era of protracted crises
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From: Devex Doing Good <info@devex.com>
Date: 4 September 2018 22:43:48 BST
To: georgeokello_8@hotmail.com
Subject: Lessons from humanitarian storytellers in an era of protracted crises
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Sept. 4, 2018 WHAT TO KNOW NOW By Carine Umuhumuza In this era of protracted crises, the growing need for humanitarian assistance and issues of fragility have created a humanitarian system that is experiencing unprecedented pressure and demand. For humanitarian communicators, it can be daunting to help their audiences understand the current landscape in ways that are tangible and showcase the impact of their work.
Devex spoke to communicators at Save the Children, the International Federation of the Red Cross and Red Crescent Societies, the International Rescue Committee, and World Vision International to learn about challenges and opportunities for communicators in the humanitarian space. Here are five key lessons.
1. Return to the basics: Humanitarian work is challenging, complicated, and complex — and capturing those complexities for an external audience is a challenge in itself. More and more organizations are pivoting to a focus on individual stories, relatable entry points and, in some cases, more unfiltered and raw content from the frontlines.
2. Acknowledge the frustrations of your audience: Experts noted the "insatiable appetite" in the media for "killer quotes and killer facts" when talking about humanitarian issues. Teams have to react quickly to breaking news with powerful images and commentary in order to push complex emergencies into headlines. But for some of the worst emergencies, such as the crisis in Yemen, sustained traction can be hard.
3. Lean into the complexity of, and hope behind, humanitarian issues: Organizations should focus on equipping their audience with facts, inspiring stories, and a historical perspective. Analytics show that people respond to hope, and the concept of compassion fatigue — when the number of simultaneous crises leaves an audience feeling hopeless — presents an opportunity to reframe the way humanitarians talk about crises.
4. Keep human dignity central and give those affected by crises the microphone: First-person stories from children displaced by war or an aid worker on the frontlines provide an avenue to connect to audiences in ways canned messaging or even catchy slogans might not be able to. These types of stories reinforce that humans are at the center of the work.
5. Protect your teams: In humanitarian emergencies, there's pressure to show impact to donors, diversify action in the crowded humanitarian space, and attract media attention. But in communications, quick reactions done wrong serve a cautionary tale. Humanitarian communicators have to resist the urge to be everything and say everything to everyone. Instead, they should rationalize where to put their weight and bear influence.
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QUOTABLE "There's a sense that people are becoming cynical to highly polished and produced pieces of content. There's a real interest in authentic, 'rougher' content [of] what's actually happening."
— Matthew Cochrane, media and advocacy manager and spokesperson at the IFRC
SPOTLIGHT ON By Linus Unah While precise statistics are hard to come by, more than 7 million Nigerians suffer from depression, according to World Health Organization 2015 estimates. The same report estimates the West African nation has some 4.8 million people with anxiety disorders, the most of any country in Africa. Most get no professional treatment, and a culture of stigma and discrimination fueled by poor awareness has allowed misconceptions about mental illness to flourish.
Without a national coordinating body or agency to oversee mental health care, or run anti-stigma and psychoeducation initiatives, more nonprofits are springing up to close the gap.
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THE WEEK AHEAD By Devex Editor This week's highlights include the 10th anniversary Global Disaster Relief & Development Summit in Washington, D.C., and the African Green Revolution Forum 2018 in Kigali, Rwanda. Check out our preview for more events in the coming days. Below are some of the most noteworthy events for the week starting Sept. 4:
Sept. 4 - Oct. 2. Online
Sept. 5. Chapel Hill, North Carolina, United States
Sept. 5-6. Washington, D.C., United States
Sept. 5-8. Kigali, Rwanda
Sept. 6. Online
Sept. 8
Know of an upcoming event that might be of interest to the international development community? Email us at news@devex.com.
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