{UAH} Abbey & ingram & EM Mbu -Tourism board to use PR firms

EM since you have a PR firm were you approached by the board?

Abbey? Ingram? Kamugisha? Gwoks? Barigye? were you guys approached?

Mr. Sempebwa. Are these Pr firms earning a commission on each tuorist expenditure in UG. What model are you using to pay fees to these firms?

Mr. Sempebwa are you aware that there are simple, cost effective ways to sell tourism?

May and the board please have a vision.

whats you target market? is it  retired guys? old millionaires? young millionaires?

Middle class ? university students? men? women? Afrikans? Sudanese? South Afrikans?

I mean I am just asking.

Tourism board to use PR firms to market Uganda
Publish Date: Nov 19, 2014

Zebras crossing a road at Lake Mburo National Park

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newvision

The Uganda Tourism Board (UTB), the body charged with marketing the country as a tourism destination of choice, has adopted the use of foreign public relations firms to sell Uganda after traditional marketing registered minimal success.

The Uganda Tourism Board deputy chief executive officer, John Ssempebwa, told New Vision that the marketing model is currently being experimented in the UK, US and Germany.

Under the model, UTB hires professional public relations firms in source markets to disseminate information about Uganda, instead of advertising in international media, which is said to have little impact, yet it is too expensive.

The details of the firms being used will be availed later this month, said Ssempebwa, after the signing of a memorandum of understanding between the Uganda Tourism Board and the Uganda Tourism Association that seeks to improve quality of services offered by tour guides in Uganda.

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