{UAH} Fw: DevExplains: Behavior-centered design for development

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From: Devex Doing Good <info@devex.com>
Sent: 13 December 2016 18:25
To: georgeokello_8@hotmail.com
Subject: DevExplains: Behavior-centered design for development

 

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To ensure delivery to your inbox, please add info@devex.com to your address book. Dec. 13, 2016 WHAT TO KNOW NOW DevExplains: Behavior-centered design for development By Jenny Lei Ravelo @JennyLeiRavelo Development organizations aiming to influence people's everyday actions often rely on messaging to recommend safer and healthier habits. But when these attempts don't provide the desired outcome, it's likely that the problem lies in the approach.     Photo by: Nicka Smith / Kaiser Permanente Institute for Health Policy / CC BY-SA   That's because knowledge isn't always enough to change behavior, according to Valerie Curtis, a behavioral scientist and director of the Environmental Health Group at the London School of Hygiene and Tropical Medicine, and Robert Aunger, associate professor on evolutionary public health at LSHTM. The two have studied the nature of behavior for years and learned that "invisible forces" such as people's motivations and habits, as well as their environmental settings, also contribute to how they behave. By understanding this concept, organizations aiming to change people's behavior to improve their health would have better chances of achieving their goals. "We need to understand settings better because they control us," Curtis said during a TEDx Talk in November 2015. "And if we understand them, we can control them." How? Curtis said disrupting settings, like social norms in a community for example, could lead people to change their behavior. So Curtis and Aunger, armed with this theory of change, developed an approach they call behavior-centered design, which they've employed in several health-related projects for the past five years. 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Engage with faculty who are leaders in their professions and earn a degree from an institution that has more than 80 years of experience helping students transform the world. Rivier's rolling admissions allow you to choose the right time to begin your education, and our generous credit transfer policy lets you finish your degree faster. Discover the Rivier advantage today. THE WEEK AHEAD Events preview: This week in development cooperation   By Devex Editor   Considering a job switch in 2017? Let our career guru Kate Warren guide you in a special career webinar on Dec. 16. Check out our preview for more pre-holiday break events.     Photo by: Startup Stock Photos   Below are some of the most noteworthy events for the week starting Dec. 13: + EIB Standards on Climate Action: Update on Climate Finance Tracking and Carbon Footprinting Dec. 13. Brussels, Belgium + How Technology is Changing Women's Working Lives Dec. 14. London, United Kingdom + The Challenges of Population Aging in Developing Asia Dec. 15. Tokyo, Japan + Step It Up Together with Rural Women to End Hunger and Poverty Dec. 16. Rome, Italy + How to get job search ready for 2017 Dec. 16. Online + International Migrants Day Dec. 18 Know of an upcoming event that might be of interest to the international development community? Email us at news@devex.com. Doing Good - Development community buzz, innovation & lifestyle. Copyright 2016 Unauthorized commercial reapplication, reproduction or retransmission, in whole or in part, is prohibited. Manage your newsletter subscriptions |  Read the latest Devex News |  RSS Feed Connect with us Devex is the media platform for the global development community. Corporate Headquarters: 1341 Connecticut Ave. NW, Washington, DC 20036 USA Main +1.202.249.9222  |  Fax +1.202.318.2456   www.devex.com

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