{UAH} WORD OF THE DAY July 20, 2019---------------cogent

WORD OF THE DAY July 20, 2019

cogent    adjective | KOH-junt   Definition   1 a : appealing forcibly to the mind or reason : convincing    b : pertinent, relevant    2 : having power to compel or constrain   Scroll down for more about cogent     TRENDING NOW: condemn gerrymander gerrymandering concentration camp SEE ALL      PEOPLE ARE READING   The Good, The Bad, & The Semantically Imprecise - 7/19/19     On 'Perpetrate' and 'Perpetuate'   13 Breakfast Foods That Are Also Verbs     'Concave' vs. 'Convex'       WORD GAMES AND QUIZZES: WEEKLY CHALLENGE     Farm Idioms Quiz   Not your children's farm quiz.     PLAY NOW     Nailed this quiz? We have plenty more to try! TAKE ME THERE        Did You Know?   "Trained, knowledgeable agents make cogent suggestions ... that make sense to customers." It makes sense for us to include that comment from the president of a direct marketing consulting company because it provides such a nice opportunity to point out the etymological relationship between the words cogent and agent. Agent derives from the Latin verb agere, which means "to drive," "to lead," or "to act." Adding the prefix co- to agere gave Latin cogere, a word that literally means "to drive together"; that ancient term ultimately gave English cogent . Something that is cogent figuratively pulls together thoughts and ideas, and the cogency of an argument depends on the driving intellectual force behind it.     Examples of COGENT   At the town meeting, citizens presented many cogent arguments in support of building a new senior center.   "The council made the difficult decision to raise property taxes by a total of 6 cents…. [The] decision to earmark the full 4 cents for educational capital expenditures was a difficult one, and there were cogent, logical arguments to be made in favor of keeping the city's options open regarding the use of funds." — Kate McConnell and Anthony Smith, The Roanoke (Virginia) Times, 21 Apr. 2019   Name That Antonym   Fill in the blanks to complete an antonym of cogent: u _ p _ rs _ _ s _ _ e.   VIEW THE ANSWER              MORE WORD FUN:       WORD GAMES            TRENDING NOW            WORDS AT PLAY      FOLLOW US:

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