{UAH} PURPOSE DRIVES FULFILLMENT & TRUE SUSTAINABILITY

PURPOSE DRIVES FULFILLMENT & TRUE SUSTAINABILITY

"The two most important days in your life are the day you are born and the day you find out why." —Mark Twain.

I was born today many years ago 😊. As I celebrate my birthday, I have been reflecting on what am here on earth for.

In the words of Dr. Myles Munroe, every human being came to earth with a treasure of greatness to deliver to their generation. The greatest secret to success is discovery of your personal treasure.

Discovering your personal treasure is finding your purpose. Finding that which you are meant to offer to the world.

The journey to discovering my purpose has been a long, eventful but fulfilling one. Once I discovered my purpose, it has been guiding my choices professionally, financially and socially.

The amazing thing is that God has brought circumstances, people and resources my way that has enabled me to find and walk in my purpose.

This same principle can be applied to business as well, what's the purpose for your business? Is it just for profit?

'A Business That Makes Nothing but Money Is a Poor Business' - Henry Ford

I would challenge us to look beyond the money, the profit and consider making a positive social impact in our own little way…But again, there is the Triple Bottom line, this looks at what impact the business has on the environment.

A phrase coined in 1994 by John Elkington, triple bottom line is intended to advance the goal of sustainability in business practices as stated by the Investopedia. The three measures include: profit (the economic value created by the company, or the economic benefit to the surrounding community and society), people (the fair and favorable business practices regarding labor and the community in which the company conducts its business) and planet (the use of sustainable environmental practices and the reduction of environment impact).

In his article, 'Having a business purpose beyond profit', Torben Rick highlighted the Top 7 good reasons not to use profit as primary business purpose as follows:

1) Profit is an output and a symptom of success, not the cause
2) Profit is temporary and can be wiped out in an instant
3) In tough times, profit can be hard to come by
4) You need more purpose than profit to make it through
5 Profit doesn't motivate the salaried staff who make success happen
6) Customers don't appreciate being seen just for their revenue
7) Consumers are increasingly focusing on values and contribution to society when choosing who to do business with

For true sustainability then, we should make our business considerations beyond profits.

Are you living a purpose driven life?

Lilian Katiso

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"When a man is stung by a bee, he doesn't set off to destroy all beehives"

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