{UAH} E.M to miss his favourite drink
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https://www.monitor.co.ug/News/World/US-drinkers-snub-Corona-beer-amid-coronavirus-outbreak/688340-5481744-61tsty/index.html
Confusion between coronavirus and Corona beer has been a punchline of questionable taste during the outbreak -- but the matter may be no joke for the brand.
The phrase "38% of Americans" was trending last week on Twitter following a survey showing that proportion of beer drinkers "would not buy Corona under any circumstances now."
Ronn Torossian, founder and CEO of public relations firm 5W, which polled 737 US beer drinkers, said there is "no question that Corona beer is suffering because of the coronavirus."
"While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this is a disaster for the Corona brand," Torossian said in a statement.
"After all, what brand wants to be linked to a virus which is killing people worldwide?"
The survey results were supported by a report from market analysis firm YouGov that pointed to an uptick in internet searches for phrases like "Corona beer virus" that was weighing on brand reputation.
The Mexican-heritage beverage, owned by Constellation Brands, has not helped its cause with an awkwardly-phrased advertising campaign to plug new hard seltzer offerings in the United States.
The beverages, available in four "delicious" flavours, will be "coming ashore soon," according to the spot posted to Twitter that had received 7.3 million views by Friday on the Corona USA page.
"Given what's hitting the news right now, this seems in remarkably poor taste," one critic posted.
"Pretty sure Corona has always had remarkably poor taste," another replied.
Constellation did not immediately respond to a request for comment.
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Robert Atuhairwe
--
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Confusion between coronavirus and Corona beer has been a punchline of questionable taste during the outbreak -- but the matter may be no joke for the brand.
The phrase "38% of Americans" was trending last week on Twitter following a survey showing that proportion of beer drinkers "would not buy Corona under any circumstances now."
Ronn Torossian, founder and CEO of public relations firm 5W, which polled 737 US beer drinkers, said there is "no question that Corona beer is suffering because of the coronavirus."
"While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this is a disaster for the Corona brand," Torossian said in a statement.
"After all, what brand wants to be linked to a virus which is killing people worldwide?"
The survey results were supported by a report from market analysis firm YouGov that pointed to an uptick in internet searches for phrases like "Corona beer virus" that was weighing on brand reputation.
The Mexican-heritage beverage, owned by Constellation Brands, has not helped its cause with an awkwardly-phrased advertising campaign to plug new hard seltzer offerings in the United States.
The beverages, available in four "delicious" flavours, will be "coming ashore soon," according to the spot posted to Twitter that had received 7.3 million views by Friday on the Corona USA page.
"Given what's hitting the news right now, this seems in remarkably poor taste," one critic posted.
"Pretty sure Corona has always had remarkably poor taste," another replied.
Constellation did not immediately respond to a request for comment.
*******************************************
Robert Atuhairwe
--
Disclaimer:Everyone posting to this Forum bears the sole responsibility for any legal consequences of his or her postings, and hence statements and facts must be presented responsibly. Your continued membership signifies that you agree to this disclaimer and pledge to abide by our Rules and Guidelines.To unsubscribe from this group, send email to: ugandans-at-heart+unsubscribe@googlegroups.com
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You received this message because you are subscribed to the Google Groups "Ugandans at Heart (UAH) Community" group.
To unsubscribe from this group and stop receiving emails from it, send an email to ugandans-at-heart+unsubscribe@googlegroups.com.
To view this discussion on the web visit https://groups.google.com/d/msgid/ugandans-at-heart/516108181.5863414.1583581514177%40mail.yahoo.com.
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