{UAH} Be proud of NSSF

Be proud of NSSF

If there is anything that should be top priority for you as any business entity, it is building up confidence with the consumer for your brand. If it were not for these customers, you would not have that business.

Building trust and confidence among your customers isn't an easy task. You can provide each one of them free samples or good discount but on a sad note, you will end up with a loss. So, how can you build a strong brand without scarifying much from your bank balance?

You don't have to operate at a loss so as to build this much-needed confidence. For starters, customer confidence is the degree of optimism that customers feel about the overall state of your company or product.

When customers' confidence is high, consumers make more purchases. Maybe that explains why NSSF assets have been increasing year in year out to over Shs 11 trillion.

When you compare the customer experience of NSSF with other quasi-government and private companies, you will notice that that of the fund is unique. NSSF has used innovation to improve its business processes, whereby there is transparency as their customers are able to track their savings on the system and hold their employers accountable.

NSSF customers should now be focusing on how management is able to build a profitable, trustworthy, efficient, secure and dynamic social security given the fact that they have an ambitious goal of growing the assets base to Shs 20 trillion by 2025. I, therefore, plead with NSSF customers not to think about plundering their fund because of Covid-19. The future is bright for NSSF customers.

Ben Ssebuguzi,
Kampala.

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Allaah gives the best to those who leave the choice to Him."And if Allah touches you with harm, none can remove it but He, and if He touches you with good, then He is Able to do all things." (6:17)

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