{UAH} Ocen/Allan/SP/ Gwokto//Strapped for cash, Trump yanks TV ads in key states as Biden spending surges
President Trump stopped all of his television and radio advertising in three states and substantially reduced it in four others in recent weeks after his lackluster fundraising left him unable to match a surge in spending by his Democratic challenger, Joe Biden.
Trump's retreat from Ohio, Iowa and New Hampshire reflects his struggle to change the dynamics of a race that polls suggest he is on track to lose. In the six weeks since his party's national convention, Trump's campaign has yanked more than $17 million in ads he'd previously booked in those states.
The reason for the disparity is clear: Trump has far less money than Biden. At the end of August, Biden reported $466 million in the bank, and Trump $325 million, according to filings at the Federal Election Commission and tallies shared by the campaigns.
"If you are Trump's campaign manager, you never expected to find yourself in this situation this late in the campaign, where the Democrat has a lot more money," said Linda Fowler, professor emerita of government at Dartmouth College in New Hampshire.
"It's because of a combination of things, like Trump's people spending way too much money early on on things like expensive Super Bowl ads. And Biden's fundraising, which initially looked so weak, took off in a big way."
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"It seems the Trump campaign has reached the point where they have to do some triage," said Travis Ridout, co-director of the Wesleyan Media Project, which tracks political ads. "They don't seem to have enough money to run ads everywhere."
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