{UAH} Global Internet Phenomena Report 2013

The Global Internet Phenomena Report: 1H 2013 shines a light on fixed and mobile data networks around the world, identifying facts, fads, and the future trends that will shape the Internet's future. In this report, we present a mix of high-level observations, regional-focused analysis, deep-dives into specific subjects, and educational tidbits. Communications service providers (CSPs) in particular are in the position to act on this information, but we believe that the findings will be of interest to a wide range of readers.

At the highest level, Real-Time Entertainment (comprised of streaming video and audio) continues to be the largest traffic category on virtually every network we examined, and we expect its continued growth to lead to the emergence of longer form video on mobile networks globally in 2013.

In North America, the dominance of Real-Time Entertainment is due in large part to the continued market leadership of Netflix, which accounts for almost a third of peak downstream traffic on fixed networks and has seen its share on mobile networks double in the past year. In other regions, YouTube continues to be largest single source of Real-Time Entertainment traffic on both fixed and mobile access networks, which makes it the leading source of Internet traffic in the entire world.

Home roaming, the concept of subscribers voluntarily off-loading mobile traffic onto Wi-Fi networks, continues to grow globally, with over 20% of all traffic on fixed networks in North America being generated by a smartphone or tablet. Apple manufactured devices (iPads, iPhones, iPods, AppleTVs, and Mac computers) in particular generate significant traffic in North America, with these devices accounting for over 35% of all streaming audio and video on fixed access networks.

Link:http://www.sandvine.com/downloads/documents/Phenomena_1H_2013/Sandvine_Global_Internet_Phenomena_Rep...

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Rehema
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